fashion | Dating101Sydney's Blog

The world’s biggest fashion and shopping event, Vogue Fashion’s Night Out (VFNO) takes place today Thursday September 8. The elite of the Australian fashion, modelling and retail industries will attend and the event will attract thousands of shoppers to the Sydney CBD. The event launches at 5.30pm.

OVERVIEW:

5:00PM – 6.00PM Official media launch of Vogue Fashion’s Night Out

6:00PM – 9:00PM Series of in-store events, fashion shows and parties throughout the CBD

WHEN: 5:00PM: Thursday September 8, 2011

WHAT: Official Media Launch of Vogue Fashion’s Night Out

Black Carpet 5.00pm

This is a free event no accreditation required open to all media and all members of the public

· Black carpet arrivals for VFNO VIP area from 5pm

· Stage set-up

· Speeches by Vogue Australia editor-in-chief Kirstie Clements, Managing Director Westfield Group Australia and New Zealand Robert Jordan and Lord Mayor Clover Moore at 5.30pm. Hosted by Grant Pearce, men’s fashion director Condé Nast Hong Kong

· Photo call with Kirstie Clements, VFNO ambassador Jessica Gomes and the entire Vogue fashion team

WHERE: Pitt Street Mall outside Westfield Sydney

WHO: Celebrities including Jessica Gomes, Hayden Quinn, Ruby Rose, Charlotte Dawson, Laura Dundovic, Geoff Huegill, Andrew Garrett, April Rose Pengilly, Pip Edwards, Jodhi Meares, Jodi Gordon

Fashion designers Australia’s leading designers including Alex Perry, Collette Dinnigan, Kym Ellery, Fleur Wood, Leona Edmiston, Kit Willow, Camilla and Marc, Dion Lee, Josh Goot, Simone and Nicky Zimmermann

LOCATIONS: Westfield Sydney, Pitt Street Mall, Martin Place, David Jones, Myer, Midcity Centre, The Galeries, Chifley Plaza, Strand Arcade, MLC Centre, QVB, Castlereagh, George and King Streets

KEY TIMES: 4.45PM David Jones – Swimwear Parade – David Jones Sydney

5.00PM Black carpet celebrity arrivals – Pitt Street Mall

5.30PM: OFFICIAL MEDIA LAUNCH – Pitt Street Mall

5.45PM: Hyundai Car Boot Sale – Martin Place

6.00PM: Paspaley Polo in the City Party – Martin Place

6.15PM: Bally Retrospective 160 years – Pitt Street Mall

6.30PM: MasterChef Live Challenge – Pitt Street Mall – on stage

6.45PM: Cartier and Whitehouse students – Castlereagh Street

7.00PM: Ruby Rose live on the decks – Pitt Street Mall – on stage

7.15PM: Ksubi live atelier in David Jones Market Street window

7.30PM: Zimmermann in-store special one-night-only offers – Westfield Sydney

7.45PM: Canturi– champagne and gelato – Castlereagh Street

8.00PM: Ferragamo – bespoke shoe service – Westfield Sydney

8.15PM: Myer – Kym Ellery in store – Myer Sydney

8.30PM: Tiffany & Co. Studio 57 event – Castlereagh Street

8.45PM: KitchenAid Cupcakery – Pitt Street Mall

9.00PM: Burberry 30^th anniversary party – George Street

ACCESS: THERE IS UNRESTRICTED ACCESS TO THIS EVENT

Other events taking place, SO excited!

Blow-dry bar: Kick start the night with a
stylish blow-dry for just $35, plus champagne and canapés.

Bobbi Brown: Spend $150 or more at the Bobbi
Brown Studio and you’ll get a complimentary Berry Lip Quad Palette and Lip
Brush in a classic black beauty bag.

Chanel: Head to the Chanel Makeup Studio in
Myer to check out the denim polishes created by Peter Philips for Fashion’s Night Out.

Crabtree & Evelyn: Spend $60 and receive
a free Age-Defying Hand Remedy worth $34.95.

Estée Lauder: Learn how to turn eyes from
fatigue to fabulous in five minutes and receive a deluxe sample of Advanced
Night Repair for Eyes. Also, the first 20 people who purchase Advanced Night
Repair for Eye will nab a full-sized Sumptuous Extreme Mascara. Score! *Offers
available exclusively at David Jones.

Gorgeous Cosmetics: Get complimentary
makeovers, plus a free mascaras with purchases over $79.95.

Jurlique: Get 15 percent off all full-priced
Jurlique products!

Kiehl’s: They’ll be complimentary samples,
plus free lipglosses with purchases over $25 for the first 160 customers. And
you can have some fun at the on-counter photo booth!

La Prairie: Get a complimentary relaxing
hand and arm massage and, if you purchase anything over $200, you’ll get a
full-sized Cellular Hand Cream, valued at $155.

Molton Brown: Any Fine Fragrance collection
purchase will be personalised free of charge.

Napoleon Perdis: 20 percent off purchases,
exluding brushes and kits

Pelactiv: There will be free goodie bags for
the first 200 customers!

The Body Shop: Free makeovers for all and
the chance to win a spot prize valued at $29.95.

Tom Ford Beauty: Everyone can take home a
sample of your favourite Tom Ford Private Blend scent. *Offer available
exclusively at David Jones.

(Courtesy of BellaSugar.com.au)

For more information and to read the full terms and
conditions of offers, visit www.fashionsnightout.vogue.com.au.

Ok, Saturday mornings I love love love wandering along Oxford Street in my home suburb of Paddington. The markets are home to some of the most stunning craft stalls you’ve ever seen and Fringe Markets is host to an array of up-and-coming Sydney fashion designers.

So I’m sure you can imagine how excited I was to hear that 100 Squared Emerging Designer Market is launcing its Spring Summer campaign on Thursday the 8^th of September from 5pm, at their CBD store. AND… that it will be host to a number of these innovative desigers, scream. Here are some of them to name but a few:

Mok Theorem
From humble beginnings, sisters Grace and Gloria Mok turned their backs on their corporate careers with a vision to create a fashion label unlike the next. The result is Mok Theorem – style solutions influenced by persona, passion and physicality before impending trends. With monochrome tones, wrapping, bandaging, twisting and draping all combining to create ultra modern versions of classic wardrobe staples.

Victorious
Victorious is bringing the trend of mixing vintage clothing with high end fashion to the mainstream market. Successfully fulfilling the needs of the every day trend makers by delivering them an inimitable style assembled from the timeless garments of past decades and bringing them into today’s style.

Recreational
What started as a hobby at Fringe Bar Markets has now led to a cutting edge brand with national and international customer and media acclaim. Recreational produces irreverent jewellery in an array of different metals and finishes. Inspired by the ever-changing worlds of music and technology, fashion and celebrity and urban pop culture movements such as graffiti art, Recreational caters to a discerningly cool gang of men and women.

Sage Sydney
Sage Sydney will bring its quintessentially Australian garments to 100 Squared, embracing the heart of Sydney city all the way from their small beginnings as a market stall in Bondi. High demand for their limited edition designs and re-invented vintage garments and accessories lead to their first retail store in Bondi, which has since become a style destination.
Sage Sydney epitomises the laid back Australian lifestyle uniting the worlds of boho and beach, casual and chic with simple sophistication.

Love and Luck
Love and Luck’s leather accessories are kitsch with an edgy alter ego. They combine commercial appeal with non-commercial concepts, such as morbidity. Their contemporary handbags are created from luxurious leathers for those style conscious women who like to have a distinctive edge and aren’t afraid of the dark.

Romy-oh
Romy-oh are a Mother and daughter team that have taken their flair for fashion and developed a fashion forward jewellery label inspired by French and European designs. With designs that will take the every day girl from day wear into evening wear with wearable statement pieces.

(Source: Westfield)

A number of existing designers – Love & Luck, Recreational, and Charlotte Dawson favourite Mok Theorem – will welcome the new additions of Show Pony and OMG Style to the 100 Squared family. The Spring/Summer season also sees the return of Australian favourite Coco and Rogers.

In an ever-challenging retail industry, the distinctly different theatrical retail concept of 100 Squared, is going from strength to strength with founder Justin Levy launching two new sites later this month at Westfield Bondi Junction and Westfield Miranda, accommodating 12 new designers.

The unique nature of the 100 Squared shopping experience gives consumers all the essence of a marketplace, but with the trimmings of a boutique store. Levy’s vision is to continue providing a point of difference for shoppers, whilst supporting Sydney’s emerging talent with more locations to choose from and increased access to consumers.

“We’re excited about broadening the horizons for 100 Squared and especially about moving beyond the Sydney CBD,” says Levy. “Not only does it give our designers an opportunity to further expand their brands, but it gives more choice to suburban shoppers who are bored with the current retail offerings.”

To celebrate the launch of the Spring/Summer campaign at Westfield Sydney, which coincides with Vogue’s Fashion Night Out, 100 Squared will be adorned with spring flowers courtesy of Poho Flowers Sydney.

Live acoustics by Kym Campbell will provide music to the spring festivities, with refreshments from Aperol Spritz* and Santa Vittoria available for shoppers as they peruse the latest fashions and offers from 100 Squared. The first 50 customers to spend over $150 at the market will walk away with goodie bags** filled with magazines, cosmetics and skincare products. (Hello!!! Goody Bags!!! Why aren’t you already on your way there?!)

For more information on 100 Squared, the Spring/Summer campaign, or profiles on the 100 Squared designers, please visit the 100 Squared website, www.100squared.com.au