Chambord® Shine AwardsTM Ambassador Gracie Otto launches the 2011 winning dress by An Ode to No One with a stylish cocktail party at Seduce last night


Off I trotted to the Chambord® Shine Awards, as Seduce and An Ode to No One celebrated the launch of the winning Chambord® Shine AwardsTM dress with actress and filmmaker Gracie Otto last night at Seduce’s flagship store at ivy. The limited show stopping red silk dress is now available in Seduce stores nationally for $239.95 and will be available in seductive black late September. Other Seduce clothing BTW is to die for! I could’ve literally spent my whole pay cheque!


In 2011 Chambord® proudly partnered with Seduce Australia, one of Australia’s most established affordable luxury design houses to offer the winner of this year’s Chambord® Shine AwardsTM An Ode to No One the opportunity to have their winning design produced and retailed on the high street.


At the showcase event, Setiadi unveiled a personally designed window display for the An Ode to No One for Chambord® dress that was an element of his prize for winning the 2011 Chambord® Shine AwardsTM. Inspired by the luxury and prestige of Chambord®, Setiadi has worked with AZBcreative to create a contemporary and edgy window display that will feature across all Seduce stores for a full month from today. For the window display, AZBcreative has collaborated with revered Australian Artist Dion Horstmans who has custom created a number of one off pieces reflecting his current geometrical shadow work. Having worked in film for 15 years in the art department making props and a now full time Bondi based artist, Dion Horstmans has helped Setiadi bring his incredible visions to life. The 3D sculptures in the windows are made from gauge steel rods with exaggerated fluoro orange elements. This interplay of space and shadow works beautifully with actual fluorescent orange tubing creating an installation where Ode To No One’s hero garment will stand within. Like neon rays of light the dramatic window will highlight the strength and modernity of Adi’s design.


The launch was celebrated in style with Chambord® cocktails including their signature classic the French Martini and new cocktails the Metropolitan and Chambord, Cloudy Apple & Lime, which were UNREAL! We were treated to the culinary prowess of Sweet Infinity serving canapés including risotto balls with corn and ricotta and smoked salmon on coute with crème fraiche.

May I just say that The Cupcake Room created sensational Chambord purple, gold and black cupcakes which were sooo tasty! Good for the lips, not so good for the hips! 🙂

Here are some piccys for your perusal, you know cos I’m nice like that!

Adi Setiadi


Gracie Otto & Ann-Maria in dress

Kelsey Martinovich and Josh Flinn

Cupcakes by The Cupcake Room



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